Easton Padden

FFL would like to formally recognize Easton Padden as our agent of the week! Easton has already issue paid $578,054 and his agency has issued over $1.5 million YTD. Continue reading below to learn more about his journey with FFL. 

Q: How long have you been working with FFL and what were you doing prior to insurance?

A: I’ve been here for a year and a half and before this I was working for Enterprise Rent-A-Center as an assistant manager in the truck rental division. I saw a Ziprecruiter AD that said that you can make $400,000 a year. I didn’t even know it was a commission based job at that point. I just saw the high income potential. 

Q: Was there a learning curve for you when you started or were you always a high producer?

A: I had a massive learning curve. It took me around 10 weeks before it finally clicked for me and I had my first $15,000 week. 

Q: What was it that finally clicked for you?

A: I’m a slow learner and was so bad in the beginning so I think it was all the repetition finally paying off. I was running 35-40 appointments a week consistently. I was also reaching out to everyone and receiving so much help from people like Jon W., Athena V., Zac T. etc. I started doing everything that they advised me to do as well as writing down the specifics of appointments that I didn’t close so I could ask them what I should have done in those scenarios. 

Q: Since this was your full time job, how did you financially handle those first two months when you weren’t closing many deals?

A: I didn’t have any capital when starting with FFL, but I understood the income potential. To get around my lack of funds I signed up for 3 different credit cards and put a massive amount of leads on them. I was spending around $2000 a week in leads and barely breaking even. I took a crazy risk. I’m not saying that every new agent should do what I did, but I knew I’d eventually figure it out. There were too many people who were having success for it not to work. 

Q: We see you talk a lot about leads on social media, What’s your approach when it comes to lead types and how do you instill that into your agents?

A: I think us agents are blessed because FFL keeps working on new lead types, there are just so many that it’s hard to fail. I think a lead mix is very important and so when starting a new agent I typically offer a lead match and formulate a plan suitable to their budget. I also make sure to talk about how uncomfortable it can be to have to invest in a business when you were a W-2 employee but stress it’s importance to be successful here. 

Q: What’s your goal for 2020?
A: I’d like to hit around $700,000 in personal production, and I’d like my agency to be issuing half a million a month.

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