Matthew Edland

Matthew has been with FFL for less than 3 months as of 4/28/2021 and is already issuing over $20k! Continue reading to learn more about his quick start with FFL:

Q: What were you doing for work prior to getting started with FFL?
A: I had worked in a lot of different sales positions since the age of 16. My last job before getting started with FFL was working as a garage floor salesman. I had tried so many different jobs that I considered myself a “serial quitter”.

Q: How did you get introduced to FFL?
A: I was introduced to the opportunity by my friend Andre. He showed me the business model and I was immediately sold. Initially I was just going to start it on a part time basis but my company found out what I was doing and decided to fire me. They wanted me to only be committed to them. I told Andre and he laughed! He told me that now there was nothing holding me back because it was “do or die”. I realized he was right and everything happens in God’s timing.

Q: How did it feel to have to go all in when you were relying on that income?
A: I felt a mixture of feelings. It wasn’t my initial plan but I tend to work my best when my back is up against the wall, that’s something I’ve had to do my entire life.

Q: Was it difficult for you to invest into leads initially?
A: I grew up in a very entrepreneurial household so I learned the concept of needing money to make money at a young age. My first lead purchase cost $1,000 which was a little scary since that was all the money that I had but I understood the importance of it.

Q:Did you make all your money back off of that first investment?
A: No it actually took me a few weeks to really get the hang of everything. I had the work ethic but I had to go through some mentality shifts in order to connect more with the client. I was so focused on getting a sale for money because that was the culture of my past positions but that doesn’t work here. When I changed that was when the results started to come.

Q:What kept you pushing forward even though you weren’t making any money during that period of time?
A: I had the luxury of getting to see one of my friends who started around the same time as me have success very quickly. Seeing him make money while I was struggling told me that it had to be something that I was doing wrong because the system was working for others. I knew that if I just kept going it would eventually work out.

Q: What’s your goal for 2021?
A: My personal goal is to qualify for the Hall of Fame. In regards to my agency, I’d like to have at least one other agent qualifying for the Hall of Fame as well.

Q: What’s your one piece of advice to an agent who’s struggling during the learning curve phase?
A: I would say to push harder. I realized that whenever I thought that I was at my lowest was when something good would happen. Usually when you’re at that point you’re so close to having a breakthrough so just keep going and push harder.

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